Artwork has to survive the shirt
The workflow keeps placement, transparency, scale, and text legibility close to the creative brief.
Studio note
DTG Designer exists because apparel design is not just image generation.
A good tee starts with a point of view, but it also needs print-area discipline, readable type, transparent artwork, product blank choices, approval history, and a practical path to the provider catalog.
Collections need a memory
Reusable style guides help future designs feel like they belong to the same line, not a random batch.
Approval should lead somewhere
Approved variants can move into print-file prep and provider product drafts without re-entering context.
The operating model
Creative taste up front. Production readiness throughout.
Style guide
Design brief
Variant review
Print file
Product draft
Task follow-up